About Us

Single Sign-On is all over us, often we don't even realize it. Can you tell what identity you use when you browse hotels on Booking.com? Do you remember your Facebook password? For the big players the transition already happened. We are seamlessly going on about organising our life (book, pay, share, send) without typing our password even once. It might sound like a wild-wild west, but we are safer than ever before. Only a handful of Identity Provider (Facebook, Google, Microsoft) are responsible for your security, the many applications we use daily only trust. In mainstream web the transition already happened. But the Enterprise sites are often many years behind. Many companies have SSO built in into their own product set. But when it comes to cross organisation SSO it is just too difficult there is no direct benefit to replace an existing authentication solution. Here is where Azure AD B2C comes into the picture.